Astrid is an effervescent tablet designed to replace energy drinks with natural flavors, pastel aesthetics, and a supportive, uplifting brand persona. They sought a performance-driven marketing strategy to establish themselves as a modern alternative in the energy supplement market.
The goal was to establish Astrid as a trusted companion—your “BFF” for energy—through vibrant, pastel branding and flavors like Forest Raspberries, Sunshine Peach, and Fresh Lemonade. With performance marketing at the core.
Drawing inspiration from elements in nature, I crafted a leaf-inspired logo within a circular shape to symbolize growth, vitality, and the earth’s cyclical nature. A fresh green color palette was chosen to reinforce the natural theme, paired with soft earthy tones to give the brand an approachable yet professional look.
The final logo and brand identity achieved the perfect balance of freshness and professionalism. The brand guidelines provided ensure consistent application across all touch-points, reinforcing GreenLeaf Market’s position as a trusted source for organic, eco-friendly products. Since launching the new branding.
